Anamika Khanna talks concerning her coded communication along with her twin sons that junction rectifier to the genesis of a deeply personal, unfiltered assortment
It’s been a troubled year to mention the least for Kolkata-based designer Anamika Khanna. An illness, winning the Designer of the Year Award at Vogue women Of The Year 2018, having her twin sons graduate from university and be part of the business—high highs and low lows. however Khanna has set out on the opposite aspectresilient and a lot of determined than ever to showcase her evolution as a designer, and her distinctive perspective on India trendy that has long captivated her peers and customers. tonight, Khanna launches her AK-OK assortment on Instagram, taking viewers into a deeply personal area. It’s in all probability her most intimate assortment so far. Khanna speaks solely to Vogue concerning what she was very thinking whereas coming up with these garments. Excerpts below.
I don’t assume I’m wrong in language that this can be your most raw assortment however, in terms of feeling. It’s deeply personal.
I am therefore showing emotion endowed during this assortment. I felt this superb sense of freedom doing this. You know, I do feel in fashion we tend to are becoming certain in shackles, and here it absolutely was concerning strength and bravery to search out a path that’s simply yours. AK-OK has already become a point, except for Maine it started with being OK, physically and showing emotion.
We’re glad square measure|you’re} OK too! What are you most excited concerning, once it involves this collection?
I love this story and would wear each look. a lot of therefore as a result of it permits Maine to try to to my factor, that are some things I even have perpetually strived towards. It’s fashion forward and at identical time attracts inspiration from our roots. There aren’t any rules here and that i enjoyed doing the scripts most. It’s very become a mantra in my life—all my friends currently use AK-OK instead currently.
How did AK-OK come back about?
My twin boys were finding out at USC in l. a. , and that we typically had to speak via phone or email concerning my health problems. throughout the peak of the Sixties USA programme, independent agency fabricated the term a-okay, apparently as a result of the sharp sound of Associate in Nursing A may pass static and area easier. Harnessing the transmission power of the term a-okay and adding personal twist of my initials, a-okay became AK-OK—a code that might travel back and forth between North American nation over thirteen,000km and 4years. victimisation that mantra as a place to begin, I needed to wear them loud and proud on our garments.
Why was the time right for you to launch this collection?
I really am clear that I don’t wish to box this into a selected cohort or genre. It’s meant to be created your own, despite your age, gender, size—make it mad, build it elegant, team it with items you have already got, use one focal piece; as long as you are feeling simple concerning it and not weighed down, that’s very the key message. These area unit feelings too that I’ve been longing, and having the boys concerned brought therein time period attitude and also the energy. It’s been the foremost fun assortment I’ve done so far.
Your twin sons, Vishesh and Viraj, area unit currently concerned within the business. however has the dynamic changed?
It’s very brought during a new attitude and a realisation that the globe has modified. As a result, we’re evolving perpetually as well—we area unit bolder, younger and a lot of experimental.
Let’s remark succeeding few months. What area unit you most excited concerning ?
Whew! we’ve heaps planned as well as a flagship in urban center, menswear (it was concerning time and with 2boys on board, succeeding step) Associate in Nursing an accessories line. i’m with great care excited for the opportunities that area unit coming back my means.
AK-OK relies on the thought of mantras. What’s your personal mantra?
Valuing my personal area and also the proper of energy. I won’t enable myself to induce at bay in what may well be or ought to be.
Scroll ahead to nearer peek at a number of the key items from the Anamika Khanna’s AK-OK assortment.