Drawn to the radiance of colours and intricacy of patterns from a very young age, Farida Gupta’s love for designing is no secret. Following a successful balancing act as a full-time mother and a part-time designer, she finally pursued her true calling in 2011. As part of her ongoing efforts to connect with customers across India, Farida Gupta will be showcasing her latest collection in Lucknow from Friday, July 24 to Sunday July 25, between 10 AM and 8 PM at La Place Sarovar Portico.