Move over, designer handbags and sneakers, and hop onto the new trend train because something unexpected is taking over.
There’s a new accessory stealing the spotlight, and it’s not what you’d expect.
We’re talking about a small, furry, slightly mischievous collectable that’s popping up in celebrity closets and Instagram feeds alike.
From Twinkle Khanna’s Labubu collection to Ananya Panday’s Labubu charm, these odd little furries are fast becoming the latest pop culture obsession.
But what exactly is Labubu, and why are India’s trendsetters so hooked?
What Exactly Is a Labubu Doll?
The Labubu doll is part of The Monsters toy line by POP MART, a Chinese designer toy brand famous for blind box collectibles.
Labubu stands out with its wide, toothy grin and troll-like ears. Its appeal lies in the fact that it’s not traditionally cute but rather ugly cute, and that’s exactly why it’s loved.
Spotted in Bollywood Celebrities’ Hands
Twinkle Khanna Labubu Collection
Twinkle Khanna has been proudly showing off her Labubu doll collection, posting pictures and even writing about them in her column.
Akshay Kumar, her husband, jokingly referred to them as creepy dolls, but Twinkle is fully owning her love for these collectables.
Ananya Panday Labubu Charm
Known for setting trends, Ananya Panday was among the first to be listed among Bollywood celebrities with Labubu dolls.
She was seen carrying a pink Labubu charm clipped to her designer handbag at the airport. That image alone sent social media into a spiral.
Sharvari Wagh and Balenciaga Labubu Look
Sharvari Wagh has been spotted pairing her Labubu doll with high-end fashion.
One of the standout looks includes a Labubu charm on her Balenciaga handbag, making it a perfect example of quirky meets couture.
Pashmina Roshan Labubu Fan
Actress Pashmina Roshan is also part of the growing list of Bollywood celebrities with Labubu dolls.
Neha Kakkar’s Labubu Moment Hits the Stage
Ahead of her live performance in Bengaluru, Neha posted a backstage snap with the caption:
“Fab sound check with my pookie Labubu.”
The celebrity’s eye-catching outfit became a major talking point, even inspiring a wave of memes.
However, fans also noticed a new item she’s been carrying on tour: a Labubu charm, which has seemingly gained Bollywood stage-approved status.
What Labubu Really Is: A Toy or Aesthetic Trend?
The Ugly Cute Aesthetic
At its core, Labubu’s design captures the now-iconic ugly-cute aesthetic. Unlike polished toys, Labubu celebrates flaws, weirdness, and eccentricity.
This resonates with millennials and Gen Z because they prefer character over perfection. It’s quirky, endearing, and goes viral.
Notably, POP MART India is riding this wave of success. With its growing influence, designer toys have carved out a niche among Indian collectors.
These dolls are leading the pack thanks to celebrity endorsements, global fandoms, and the social media boom.
Social Media Buzz and Virality
Khushi Kapoor and Orry recently joined in on the fun, sharing a hilarious video that even featured a cameo from Khushi’s father, producer Boney Kapoor.
It doesn’t end with sightings; Labubu has taken over TikTok and Instagram. Orry even dressed like one in his latest post.
From unboxing videos and styling reels to airport pap shots, Labubu content consistently goes viral. As a result, fans are now posting their own collections and hunting for the latest editions.
Just a Toy? Or Something Deeper
These are not considered toys anymore; they’ve become statements about individuality. They help people find joy in the unconventional.
There is now a Labubu satanic panic on TikTok and people are burning their Labubus and making up conspiracy theories.
byu/No_Artichoke_8428 inTikTokCringe
They’re a mood, a message, and maybe even a mirror to how we express identity in pop culture today.
Fans can’t get enough of it, but in a few corners of the internet, whispers about hidden meanings and conspiracies tied to Labubu’s eerie charm have emerged.
Coincidence? Or just the price of being too viral to ignore?
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