Turn the annals of the event pages, and you will find behind the curtains the hands of the sponsors and companies without whose contribution the event would not be possible. Multinational companies and conglomerates sponsor Femina Miss India, and it is due to their support that could make this beauty pageant successful. It is their coveted desire that funnels the mega event making it a laudable feat.
Sponsors Down the Memory lane in the vintage Femina Miss India
This year’s Femina Miss India 2022 was presented by VLCC to empower women and make way for them to represent the international platforms. Co-powered by Sephora with Rajnigandha Pearls as their sponsor, the pageant took the virtual format for the second time now. Femina also partnered with Moj, offering a digital platform to the aspirants to showcase their talent and participate in contests. Casio India also contributed to the different grooming and learning programs for the contestants bringing out the style quotient of each contestant.
The legacy of Femina Miss India dates back to 1964 by Femina, a women’s magazine owned by Bennett, Coleman & Co. Ltd.
Miss India is one of the most highly acclaimed and glamorous beauty pageants. It has turned many dreams into reality. In 2005 Femina Miss India was roped in Future Group’s flagship brand and retail venture Pantaloons, as the title sponsor for the 44th Femina Miss India Pageant. The company was the associate sponsor while Ponds was the title sponsor of this great event.
Pantaloon Retail Limited Managing Director Kishore Biyani said, “ The New Indian Women is conscious of her image, fashion, and abilities, and is playing a larger role in society today. We feel that Pantaloons and Femina are both strong brands catering to the needs and aspirations of the women”.
Each year sponsors join the organizers to make the venture a mega event and a huge success. Their efforts resulted in many young women winning the Miss India title. The sponsors like VLCC also offer required assistance and all help for the contestants to learn and improve.
Pramila Esther Victoria Abraham became the first-ever Miss India, having won the title in 1947. At that time, Femina was not organizing the pageant, as it used to be hosted by a local press. In 1962, Indrani Rehman represented India in the first Miss Universe pageant 1962.
How has Femina Miss India acclaimed its position as the event sponsor?
Since Femina Miss India started, it has acclaimed its position as a highly prolific event, with many companies sponsoring or putting their stakes in it. Sponsoring any event is a way to advertise and get brand exposure among highly engaged attendees. The conglomerates are helping the organizers monetarily or through training programs for the contestants. In turn, they get immense exposure in terms of potential audience and experience it as a gamut of glamor, emotions, talent, and competitive spirit.
The event has transformed the lives of aspirants, and this is what makes the pageant extraordinary. The sponsors, multinational companies, and conglomerates contribute to making the dreams of these beauty contestants a reality, including giving the whole event extraordinary.
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