Image Credit: BBC
The mere announcement of Femina Miss India creates so much buzz. Imagine the scenario when it happens. The event is like a fantasy and a dreamland for aspiring young divas when they flaunt the stage in their style, personality, and feminine grace.
Miss India Pageant is a household frenzy and a brand with six decades of tradition. From the day it started, women are coming forward in large numbers breaking the conventional societal norms. The pageant is transforming the lives of young dreamers to become fashion business stars. So much is the magnetism of this event that a dedicated finance student, Sini Shetty geared to represent India at Miss World.
Evolution of Miss India Pageant
Miss India has been running for the last six decades, changing the lives of many bright young women. The organizer of the contest is Femina, a women’s magazine owned by Bennett, Coleman & Co. Ltd. From 1964 to 1975, the Miss India winner represented Miss Universe, while the runner-up was sent to Miss Asia Pacific.
In I976, Miss India was awarded the Miss World Franchise, and three winners were selected for Miss Universe, Miss World, and Miss Asia Pacific subsequently.
Many celebrities attend this event.
In 1994, India made history when Sushmita Sen, a winner of Miss India 1994, won the Miss Universe crown, and Aishwarya Rai, the first runner-up of the Femina Miss India was crowned Miss World 1994.
In 2022, Miss India sent the second runner-up to Miss Earth, and later in 2010, the third winner went to Miss international pageant. Between 2007-2009 three winners were chosen for Miss Universe, Miss World, and Miss Earth.
The three winners to win their international pageants in 2000 were Miss Universe Lara Dutta, Priyanka Chopra as Miss World, and Dia Mirza as Miss Pacific.
The pageant aims to bring forward those elegant class of Indian women who has the potential to change. They can represent the nation on the global stage. In its hybrid form, the pageant launches a talent hunt all over the nation to find prospective talents through virtual auditions.
There is an extensive scouting drive, and interview rounds culminate with the selection of 31 state winners. These women are currently undergoing rigorous training and grooming drills with the support of industrial experts.
How does the Femina Miss India Pageant help build India’s dreams?
The platform has motivated many young women to have faith in their dreams. It is organized to empower women and offer them the platform to be the voice and bring change in society.
Winners get the opportunity to get featured in different high-profile magazines and now they are making an entry in Bollywood. Examples are Sushmita Sena and Aishwarya Ria, before that was Lara Dutta, and there are many more. Winners also receive a talent management contract from India’s largest conglomerate, The Times Group.
Each year sponsors join forces to make the venture a great success.
As quoted Rohit Gopakumar, COO of Miss India Organization. Gopakumar, “Miss India is not only a beauty pageant, but it is also an institution with more than 57 years of successful management and a life-changing platform. We can experience and feel the gamut of emotions, glamour, talent, and competitive spirit. For all these years, the event has retained its essence. Young ladies are rewriting their fortunes, shifting gears with scouting efforts in the beauty space to find their beauty ambassadors.
Once again these aspirants will write their fortunes as Miss India Organization has changed its style of selection. They have initiated their scouting ways of digitally finding their beauty ambassadors.
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